Presidential Media and the Modern Church

Presidential Media and the Modern Church

Regardless of what you think of our President’s policies, Barak Obama‘s team is doing an excellent job in its use of media, particularly social media. Technology is enhancing how we communicate our messages and priorities, and the Obama White House has a firm handle on how to do it well.  From the first days after his election and as the President-elect, Barak Obama began weekly video addresses (in addition to the old-guard radio address), and a series of video posts from various internal groups working on policy issues.  They are always enhancing how they use media to connect with people. Media tends to connect people in a more personal way and not merely in a starched policy manner. In fact, one of the ways the White House is utilizing media well, is to bring the public inside the secured walls of the White House and show them how people and the process work.  An excellent illustration of this was the 2011 State of the Union.  In addition to a brief video on how the speech was constructed, the White House, for the first time, included enhanced on-line media (like a power-point presentation), chats, use of Twitter, and live online interviews with the President after the speech.  I’ve seen few public sector organizations work this well on connecting people more personally. State of the Union Video There is much modern church ministry can learn from the rapid growth of technology. While the message is most important and should be the laser-like focus of leaders and members alike, technology has provided unprecedented ways to publicly broadcast our message.  From the use of Twitter and Facebook to quickly inform...